RARE Experiences
Extraordinary creative productions that celebrate all that it means to be Australian.
Our RARE Experiences are large-scale cultural moments inspired by Australia, its stories, landscapes, people, talent and perspectives. These productions bring together artists, musicians, storytellers, designers, culinary creators, communities and creative partners to craft experiences that feel deeply Australian and undeniably world-class.
This is where our major new cultural projects live, ambitious, multi-layered and unforgettable.
Creative Productions
Landmark experiences for cities, festivals and global events.
We work with governments, tourism bodies, major events and creative companies to produce experiences that shape identity and spark pride.
We currently have four major creative productions in development, including:
- a new annual flagship Australian cultural experience
- a large-scale riverside gala celebrating Australian talent
- a multi-disciplinary project designed for a major national commemoration
- an outdoor spectacle exploring the intersection of place, story and creativity
While these projects are confidential, they share a commitment to storytelling, placemaking, discovery of Australian talent and collaboration with world-leading creatives.
We design productions for:
city-scale cultural celebrations
national festivals and tourism initiatives
major sporting events
outdoor spectaculars and site-based experiences
Australian Collaborations
We collaborate with Australian artists across music, design, film, theatre, literature, dance and visual arts, including exceptional Australian creatives working internationally. These collaborations help shape the next chapter of Australia’s cultural identity through major creative projects at home and abroad.
Destination Experiences
Experiences shaped by Australia’s landscapes, architecture, produce and sense of place, created for both Australians and visitors. These may be presented in natural environments, urban settings or iconic cultural landmarks.
